Google Analytics Adds New Segment Sharing Feature [Video]

Google is introducing segment sharing capabilities in Google Analytics 4 (GA4).

This change allows users with Editor or higher permissions to save segments that can be accessed by all users within a property.

Previously, GA4 users had to recreate segments for each exploration report. This was a time-consuming process that could lead to inconsistencies.

With this update, you can now create segments once and share them across your organization, ensuring consistency and efficiency in data analysis.

Editors and above can now save segments for everyone within a property! These saved segments can be edited by any user with Editor or higher permissions

Watch this video to learn how to build and use segments in Google Analytics, as well as how to access and reuse saved…

— Google Analytics (@googleanalytics) October 18, 2024

New Features

The update introduces several features:

1. Shared Segment Library: a centralized library of segments, including both custom and pre-built options.
2. Enhanced Permissions: Expanded editing capabilities for …