First Google gave us AI overviews of search results, now it’s using AI to organize those search results.
On Thursday, Google announced the rollout of full-page search results organized by AI. Instead of traditional rankings-based search, Google will now organize the results into buckets of subcategories based on your query.
The update is only on mobile for now, and starts with recipes and meal inspiration first, but will expand to other categories later on. So if you’re looking for vegetarian appetizer ideas (as shown in Google’s example), search results will be grouped by deeper queries, like top recipes, easy recipes, and recipes categorized by specific ingredients.
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The AI in all of this is Google’s family of Gemini models. According to a Google spokesperson, Gemini for Google Search doesn’t replace Google’s traditional ranking and quality systems, but works on top of it, “to deliver high quality results efficiently.” On that note, …