If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize.
Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse.
In this article, I’ll explain how to use Google Optimize to improve your AdWords campaigns.
What Is Google Optimize?
Let’s start by answering the obvious question: what is Google Optimize?
In a nutshell, it’s an A/B testing and personalization tool. It enables you to experiment with web page variations so you can see which version gives you the best results.
Perhaps best of all, though, is that Google Optimize integrates with Google Analytics. That means you can leverage GA audiences and goals in your split-testing efforts.
Google Optimize vs. Google Optimize 360
If you’ve done any research on this subject, you’ve probably heard about Google Optimize and Google Optimize 360.
What’s the difference?
For starters, Google Optimize …