In this beginner-friendly course, we’ll walk you through the fundamentals of Google Tag Manager (GTM), an essential tool for managing website tracking codes.
You’ll learn how to install GTM, set up tags, triggers, and variables, and explore advanced tracking techniques.
This guide is perfect for anyone looking to streamline website analytics without needing extensive coding knowledge.
🔗 Links:
Google Tag Manager: https://tagmanager.google.com/
GTM Implementation Documentation: https://docs.google.com/document/d/1WQoTJfc6shfYDR4_ahcZTmHj-QhsD5WtSbSNFf5Gm6A/copy
Tag Plan: https://docs.google.com/spreadsheets/d/1SEBFBTPhu12Qzf5hGJBZvv3ku1PnDV8ncjD-z3YdhTQ/copy
Meta Pixel Helper: https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en
📚📚 Courses and Resources ⏬⏬
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GTM, GA4, and LS FREE Courses & Resources 💸 https://bit.ly/measureschool-courses
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OUTLINE
00:00 – What is Google Tag Manager?
06:36 – How to Install Google Tag Manager to WordPress Website
14:45 – How to Implement Your First Tags in Google Tag Manager (GTM)
24:53 – Conversion Tracking with Google Tag Manager and GA4
33:53 – How to Track Events in Google Tag Manager
41:28 – How to Learn Google Tag Manager in 2024