Google Tag Manager Tutorial for Beginners (2025) [Video]

Last Modified on January 8, 2025

Are you new to Google Tag Manager and want to learn what it is all about and how to use it?

Google Tag Manager is a tag management system almost all digital marketers use. It allows you to configure and manage tags without changing your website’s code.

When installed, you can set up tags, establish triggers that cause your tag to fire when certain events occur, and create variables for simplifying and automating your tag configurations.

In this Google Tag Manager tutorial for beginners, we’ll learn about GTM and how to use it for effective tracking purposes. 

Here is an overview of what we’ll cover:

Let’s kick off our Google Tag Manager tutorial by learning the basics!

Google Tag Manager is a tag management system that simplifies managing tracking codes on your website. By consolidating various tags into a single web interface, it eliminates the need for manually inserting code into your site’s HTML.

This powerful tool streamlines …