Google Trends Researching Made Easy: Unlock Expert-Level Insights with These Simple Tips [Video]

Google is shedding light on its popular Google Trends tool and how it entail some powerful features that most of us didn’t know existed! The search giant published a video tutorial (featured at the end) for making use of Trends for research and sharing keywords as well as subject-specific data.

The tutorial shows ways to find hidden filters and search tools through its interface. Similarly, how users can highlight actionable data is also in discussion. As per Google, there are six ways to explore and share through Trends. This includes punctuation, language, YoY trends, Comparison, Seasonality Discovery, Regional Interest, and ways for sharing and exploring. We’re describing each of them for your ease below.

For starters, punctuation goes a long way. Three ways to advance search is through the use of quotation marks (“test words”), plus + operator, and minus – operator. If you carry out a search without punctuation like adding keywords, you’ll see a big difference in search …