Apple’s services division keeps growing, but the company doesn’t break out individual services like TV+ to show how each is performing financially. Filling that gap, new reporting shows how much revenue the biggest Apple TV+ hits have been estimated to generate for the company.
Parrot Analytics is a leading player in TV streaming data. In an age where streaming service performance is largely kept close to the chest, customers like Disney, Max, Amazon, and Google hire Parrot to get key insights on how their own streamers and competition is doing.
Today, new Parrot data has been shared through a Deadline report that focuses on Apple TV+.
Specifically, the piece highlights how much revenue the biggest Apple TV+ hits have generated for the company.
Parrot’s data is based on “its Content Valuation methodology, which uses a formula to correlate audience demand with subscribers and therefore revenue.”
Here’s what the findings reveal:
What about Ted Lasso, the indisputable biggest Apple TV+ hit? It has …