It’s no secret that Google wants you to turn on every single automated feature and targeting option they offer. Besides the obvious “Recommendations” and onslaught by Google reps, Google also uses more subtle tricks to get you to activate various ad “features.”
First, I’m not going to sit here and tell you that all automation and extended targeting options are bad. Far from it, each of these can be useful under certain circumstances. At my agency we use a wide range of these features as appropriate for the client and situation. The problem is Google blindly telling you to turn them all on without any context for your budget limitations or business goals.
In this post I’m going to explore some of the different ways Google tricks you into to activating the features they want you to use.
Default Settings
An oldy but a goody, many of Google’s default settings include targeting …