How Salesforce is transforming business processes with agentic AI [Video]

Salesforce Inc. is at a crucial turning point. Beyond customer relationship management and other business-related software solutions, the company is navigating a path to infuse business processes with cutting-edge agentic AI.

“I think there’s a reason why [CEO] Marc Benioff said this is the most important Dreamforce ever,” said George Gilbert (pictured, left), principal analyst at theCUBE. “It’s very hard to turn a platform company into an application company or vice versa. If they pull this off, they’ll be one of the largest to have ever done it and they’ll transform the company. It’s not just the Customer 360, but anything that customers choose to connect to the Customer 360 that can activate … an agent. Salesforce becomes the platform on which others can build agents.”

Gilbert was joined by fellow theCUBE Research analysts Christophe Bertrand (right) and Rob Strechay (middle) for an analyst wrap-up segment at Dreamforce, during an exclusive broadcast on …