I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.
While I do enjoy a Saturday shopping spree with friends, nothing beats the convenience of browsing a company’s website for the same (and many more!) items.
I also never make a purchase without first reading reviews — and 91% of U.S. online shoppers surveyed in 2023 agree, saying they always or regularly read reviews — which are much easier to find on a company’s website.
While in-store shopping is still the overall most popular form of shopping (64% of surveyed consumers prefer shopping in-store), shopping through an online retailer like Amazon (50%) and a company’s website (30%) are the second and third most preferred methods of shopping.
Having an updated, user-friendly website is a key aspect of any business if you want to continue to attract sales.
Whether you’re starting a new business venture, developing a personal brand, …