How to Dig Up Impactful Insights [Video]

SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning.

A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal and external factors to guide your social media plans.

A SWOT social media analysis is a specific way of looking at your performance and understanding the climate in your industry and the social media sphere. SWOT stands for strengths, weaknesses, opportunities, and threats.

Strengths and weaknesses look at internal factors. These are things within your company that you can control. Opportunities and threats focus on external factors. These things happen outside of your company but still affect your strategy and goals. You can’t control them, but you need to be aware of them and understand how they will affect your work.

Help you set impactful (but realistic) goals

For goals to be effective, they need to be ambitious but achievable. To …