How To Target Keywords In Content Marketing (Like A Pro) [Video]

As a good digital marketer, you already know about the importance of keyword research. However, there’s usually a difference between the types of keywords you’ll use in content marketing and the keywords you’ll use throughout the rest of your site.

Watch A Video Or Read The Full Article Below

In this article, we’ll go over how to determine which types of keywords belong in your blog and which ones should be a part of your main site.

First, if you don’t understand site structure, you might want to watch this video. It will give you a understanding of how to think in segments.

Think in Segments

The first thing you should do is compartmentalize. Think about your site in terms of segments. In this post, we are simplifying a bit and only thinking of the website in two segments. The main site and your content marketing… 

First, there’s your blog/article area. That’s the area that you’ll use for content marketing purposes.

Within your blog, …