Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.
This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.
From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations.
Let’s explore their top learnings and some key tips for making the most of AI in your MarTech strategy.
Table of Contents
The State of AI and MarTech Today
We must accept …