SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees.
“Bringing automation to our portfolio has been the fulfillment of a dream,” says Infillion’s Chief Revenue Officer, Laurel Rossi.
In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming to create a seamless ecosystem of services and platforms.
“This is an amazingly accretive acquisition for us,” Rossi explains. Infillion has “highly elevated products,” including engagement video product TrueX and location service Gimbal. With the addition of MediaMath, a leading demand-side platform (DSP) in the programmatic space, Rossi believes they’re set to transform the industry: “We have a unique vision about bringing everything together in a connected garden.”
The term “connected garden,” as Rossi points out, contrasts the conventional notion of walled gardens in the digital ecosystem. The idea, conceived by Infillion’s founder …