Is GA4 a Move Away From Free Analytics? [Video]

There’s something fishy going on with the way that Google is handling Google Analytics 4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from Universal Analytics.

Table of Contents

Google Analytics 4: A Measurable Departure from Previous Analytics OfferingsHistory: The Sunsetting of UA & Google Analytics 4 The “Next Generation”A Shift From the Free Analytics Mindset

GA4 Reporting: A Pay-To-Play For Reporting? API Limits with the Google EcosystemLooker Studio & Reporting Solutions in GA4Trending: A Future With Fewer StatisticsGA4 Reporting: How To See Accurate Data

BigQuery: A Big Expense Needed for Actionable GA4 UseTechnology Without an AudienceTurning All GA4 Data into “Big Data” by DefaultTechnical and Financial RamificationsNavigating the Post-UA World

Google Analytics 4: A Measurable Departure from Previous Analytics Offerings

History: The Sunsetting of UA & Google Analytics 4 The “Next Generation”

In the first months after Google announced the sunsetting of UA, …