, /PRNewswire/ — Kaon Interactive, a leader in interactive sales and marketing applications, is proud to be included in the prestigious Aragon Research Globe for Customer Experience Platforms (CXP). This recognition underscores the unique value of Kaon’s innovative platform, which is transforming how the world’s largest B2B companies engage with customers, driving superior business outcomes.
Aragon Research’s Globe highlights Kaon’s differentiated approach to Customer Engagement, distinguishing its platform from traditional Customer Experience Platforms, which primarily focus on marketing automation and analytics. In contrast, Kaon’s platform emphasizes immersive, interactive 3D, AI-driven, and AR/VR experiences that facilitate real-time, multi-sensory customer engagement. This approach enables companies to foster deeper, more valuable buyer relationships across various channels, ultimately increasing sales effectiveness. B2B leaders such as IBM, Baker Hughes, HPE, BD, and Siemens Healthineers have leveraged this direct engagement strategy to enhance buyer understanding, improve win rates, and accelerate decision-making processes.
Kaon’s Business Impact on B2B Companies
In today’s competitive landscape, B2B enterprises require more …