Key Trends to Include in Your 2025 Marketing Plan [Video]

By , on 5 February 2025

Nowadays, everyone from entrepreneurs to large corporations has access to AI that can create content quickly and analyze vast amounts of data without requiring extensive resources. That being said, it’s crucial to understand that in this new context, the success of companies depends on their flexibility in learning how to draw conclusions and work with data—this is when the marketing plan becomes essential.

Your marketing plan for 2025 won’t just help you outline budgets, investments, timelines, responsibilities, objectives, and metrics, but will also provide a detailed roadmap for how to learn, implement, and optimize the use of emerging technologies and capabilities that were previously unavailable.

What Should a Marketing Plan Look Like in 2025?

A 2025 marketing plan must completely abandon outdated practices and adapt to the times—this includes leveraging new technologies and trends. Your plan should incorporate generative AI across nearly all marketing areas, from benchmarking and data analysis to content creation and distribution.

It’s also essential to align …