Mastercards Abdelsadek Relishes Measurement Meetings Beet.TV [Video]

Increasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns.

But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of whether explicit consumer consent is obtained.

One of the world’s leading financial services company’s is attending Beet.TV’s latest Beet Retreat to discuss the issues.

Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media.

Mohamed Abdelsadek, EVP of Global Data, Insights & Analytics at Mastercard, will appear on a panel, Navigating the Challenge: Balancing Privacy and Attribution in Measurement.

“It’s great to be among some of the leaders in the media space. It’s great to be able to see some of the major changes that we’re going to be discussing at the retreat,” says Abdelsadek, in this video interview with Beet.TV.

“I think it’s really …