Medium Giant Named Agency of Record for Tire Discounters | PR Newswire [Video]

Tire Discounters consolidates marketing services with Dallas agency after competitive review

, /PRNewswire/ — Medium Giant, an integrated creative marketing agency, is thrilled to announce its appointment as the agency of record (AOR) by Tire Discounters, the largest, independent family-owned and operated automotive service provider in the United States.

Medium Giant Named Agency of Record for Tire Discounters

In this new partnership, Medium Giant will lead in developing and executing comprehensive advertising strategies that elevate Tire Discounters’ brand presence and deepen connections with its customers. The scope of work will include creative development, media buying, content marketing, and customer relationship management (CRM) initiatives across the entire Tire Discounters family of brands, including Chip’s Auto Glass, Carriage House Carwash, and Butler Tire & Wheels.

“We are honored to partner with Tire Discounters and their family of brands,” said John Kiker, president of Medium Giant. “They are a family-owned business — and doing right by their customers …