Marketing Institute Ireland (MII) has officially launched the MII All Ireland Marketing Awards 2025.
Now in its 19th year, the MII AIM Awards recognise and reward the programmes that have had the greatest impact on business through the profession of marketing.
Each award category is associated with the marketing competencies identified in the MII National Marketing Competency Framework, highlighting the critical link between business challenges, marketing skills and commercial outcomes.
Speaking at the launch, MII CEO Shane McGonigle said: “The MII AIM Awards offer marketing professionals a unique opportunity to showcase their expertise in addressing business challenges, in a way that no other discipline can, to deliver commercial impact.
“The MII National Marketing Competency Framework ensures that the uniqueness of our professional approach to business success is recognised and rewarded in each award category”.
The launch event took place today at the Salesforce Tower in Dublin, with over 80 MII members and guests in attendance.
Greta Hammel, Chief Marketing Officer of Promise Gluten …