Mitch Reno: Client Experience Advantage Goes to Small Firms | Gear Up For Growth [Video]

After 14 years as Rehmann’s chief marketing and sales officer, Mitch Reno transitioned into the role of director of client experience in 2015. He is responsible for developing and deploying firm growth strategies that cultivate exceptional client experiences.

Transcript(Produced by automation. Not edited for spelling or grammar.)

Jean Caragher 00:04

Hello. Thank you for joining in for gear up for growth powered by CPA trendlines. I’m Gene Carragher, president of Capstone marketing and your host. This episode is focused on creating a differentiated client experience. Our guest is Mitchell Reno a principal at Raymond Mitch, served as the firm’s Chief Marketing and Sales Officer for 14 years, then in 2015 he transitioned into the role of Director of Client Experience. Mitch, welcome to gear up for growth.

Mitch Reno 00:38

Thank you, Jean, great to be here.

Jean Caragher 00:41

So let’s start at the beginning. How do you define client experience?

Mitch Reno 00:49

Great question. I think that’s …