MoEngage’s Email Benchmarks Report Reveals a Shift in Personalization Trends for 2025 | PR Newswire [Video]

Analysis of 17.3 billion marketing emails reveals behavior-based emails can achieve up to 300.7x conversion rates compared to non-personalized emails

, /PRNewswire/ — MoEngage, an insights-led cross-channel customer engagement platform trusted by over 1,350 brands, has released its flagship report, Email Benchmarks Report: Optimizing Email for 2025 and Beyond. The comprehensive report analyzes the performance of more than 17.3 billion marketing emails sent via MoEngage’s data-driven customer engagement platform to measure the effectiveness of different levels of personalization. Brand marketers can compare their results to MoEngage’s data on email delivery rates, open rates, click-to-open rates (CTOR), conversion rates, and unsubscribe rates.

The Email Benchmarks Report examines three types of personalized emails—attribute-based, journey-based, and behavior-based—and compares their performance to broadcast emails. The report also encompasses three industry sectors: Retail and Ecommerce, Media and Entertainment, and Banking and Financial Services (BFSI).

The report reveals that behavior-based emails lead other email types in overall …