Navigating Zero-Click Marketing: Strategies to Succeed in a Platform-Native World [Video]

Join Rand Fishkin, Purna Virji, and Itai Sadan for an exclusive roundtable discussion on navigating zero-click marketing strategies in a world where fewer search queries and social engagements drive clicks. This session is crafted for marketing leaders and strategists navigating the rapid pace of change in digital marketing. The session will cover how to get the right message in the right place to the right audience, how to measure success without relying on traditional clicks, the future of websites in a zero-click world, and much more.

What You Will Learn
Zero-Click Landscape: Understand zero-click search and social trends and the shift to platform-native content.

Audience Engagement: Learn strategies to reach and engage the right audience. Find out what works and what doesn’t on platforms like LinkedIn.
Rethinking Attribution: Explore alternative ways to measure success in a zero-click environment.

Investing in Your Brand: Learn why investing in your brand is the best SEO investment in a zero-click world.
Long-Term Value of Websites: Understand what this means for website strategy–and why websites remain critical to a brand’s success.

Why Attend This Webinar
Gain insights from top industry leaders on how to stay competitive in a zero-click world. Learn practical strategies to increase visibility, establish authority, and optimize your content for audience engagement, regardless of clicks.