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Digital Marketing for Professionals

Network benchmarking techniques behind the scenes [Video]

Marketing claims based on Benchmarking campaigns or operator network rankings in magazines are well known and omnipresent. But only few know what is behind such Benchmarking campaigns.

Let us have a look at the complexity of designing and ensuring accurate and reproducible results, selecting suitable test equipment, the importance of standardized testing methodologies, the difference to crowdsourcing data and the role of automation and challenges of testing in diverse and dynamic network environments.

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