New Independent Research Names Omnicom Media Group a Leader, as Reference Customers Note the Group’s Transparent Business Practices, Trustworthy Relationships and Strength of Omni Technology for Media and Business Intelligence | PR Newswire [Video]

Report: “Ten Years of Innovation Come Together in Its Comprehensive Omni Platform…”

, /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has been named a “Leader” among global media management services providers in a new analysis from leading research and advisory firm Forrester.

Published today, The Forrester Wave™: Media Management Services, Q4 2024 evaluated twelve significant global media management service providers against 22 criteria specific to current offering and strategy. Designed to help CMO professionals select the right provider for their needs, the report assesses the media groups under three designations: Leaders, Strong Performers, and Contenders.

With the highest possible scores (5) across eight criteria Omnicom Media Group was one of only three of the 12 providers evaluated to receive designation as a “Leader”. Under the current offering category, OMG received 5/5 scores in criteria including Martech and Adtech Implementation, Media Responsibility, Principal- Based Buying, Content Production and Broadcast Buying. Additionally, OMG received the …