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Marketing Platforms and CRM

Next Level AI Technology Unveiled at Dreamforce Convention in S.F. | [Video]

By Carla Thomas

This week, Salesforce took over the Moscone Center, Yerba Buerna Center and neighboring hotels with the annual Dreamforce Convention.

Day One of Dreamforce kicked off on Tuesday, September 17 with a traditional day of keynotes led by Salesforce CEO Marc Benioff. In an unprecedented move, Benioff explained how AI will be deployed in every area of industry with their new product, “agents.”

Through agents, Salesforce and all of its partners will create a new workforce, new CRM, an entirely new and upgraded way to engage clients, customers, and potentials.

Through several speeches, talks, and demos, Benioff spoke of how AI has been integrated at Disneyland. His colleague provided a live demo with luxury retailer Saks Fifth Avenue. The demo showed how chat bots have been replaced by meta data algorithms that can simultaneously orchestrate customer service at a level like no other.

Through one customer call, an AI agent answered …

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