Oracle updates Fusion Cloud CX with CDP, B2B buying features [Video]

Some of the new CDP features include an account profile explorer, buying group and opportunity scoring, industry onboarding accelerators, and native Oracle Analytics cloud integration.

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Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend.

The latest updates made to Unity CDP — announced at the CloudWorld 2024 conference — are designed to offer marketers and sellers actionable account views that leverage customer intent data from marketing, sales, and service combined with finance, product usage, contract, and supply chain sources to help enterprises engage buying group members at target accounts with precise upsell and cross-sell opportunities, the company said.

[ Related: Oracle CloudWorld 2024 coverage ]

Unity CDP is part of Oracle’s Fusion Cloud Customer Experience (CX) suite.

The new updates include an account profile explorer, and features, such as native Oracle Analytics cloud integration, industry onboarding accelerators, and buying group and opportunity …