Orange 142 Launches Emerging Markets Council to Help SMBs Reach Audiences in Mexico and Latin America, Driving International Travel to and from the U.S. | PR Newswire [Video]

The initiative empowers small and mid-sized businesses with the innovative tools and strategies to thrive in dynamic international markets

, /PRNewswire/ — Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for small and mid-sized businesses (SMBs), today announced the formation of its Emerging Markets Council focused on expanding SMBs’ reach into global markets, starting with Latin America, Mexico and other Spanish-speaking regions.

“International markets, particularly Latin America, represent a significant growth opportunity for SMBs,” said Maria Vilchez Lowrey, Chief Growth Officer of Direct Digital Holdings. “Through this council, we’re creating a pathway for small and mid-sized brands to become international players. By equipping these businesses with insights, resources, and culturally attuned strategies we’re enabling them to reach new customers and thrive in these vibrant markets.”

Based in Houston, one of the top diverse cities in the country, Orange 142’s Emerging Markets Council’s 2025 …