PebblePost Announces Enhanced Lookalikes Product; Brings Higher Performance with Category’s First Always-on Prospecting Solution | PR Newswire [Video]

Combines the Best of Digital and Offline Data with AI to Deliver an Average 8x Incremental Return on Ad Spend

, /PRNewswire/ — PebblePost, the creator and leader of the Programmatic Direct Mail (PDM) channel, which combines the best of digital and direct mail advertising, today announced enhancements to its Lookalikes prospecting product. They include:

• Best-in-class incremental marketing performance
• Always-on capabilities, just like retargeting
• Continuous audience optimization
• Advanced performance analytics
• Fueled by the PebblePost Graph: shared first-party cookieless, online and offline data.

“Customer acquisition at scale that performs is hard to do,” said Jacob Ross, PebblePost’s CEO. “PebblePost’s enhanced Lookalikes product helps brands make it easier and more efficient. Our market-leading product now delivers greater performance and reach for brands to help them grow their customer base faster than they thought possible. Brands leveraging this Lookalikes product see an average 8x return on advertising spend (ROAS), beating our prior version of Lookalikes with 40% higher reach …