Content marketing and pharma, work well together despite the sector’s conservative attitude to this strategy. The pharmaceutical industry’s target audience is looking for information about particular medical conditions or medical devices, and marketers can be there to help – rather than directly sell.
Pew Research reported that over a year, 72% of internet users looked online for health information and according to the PwC Health Research Institute, 90% of adults would rather trust medical recommendations shared by their peers via social networks.
Rather than thinking in the outmoded advertiser model, we argue that pharma brands should get in the mindset of publishers. Taking this targeted content approach helps to build the trust that is vital for pharmaceutical brands, and video can be an effective way to translate often complex information to both patients and healthcare professionals.
In this blog, we look at several content marketing campaignsfor pharma firms with key takeaways for …