QR code alternative introduces shoppable video ad tool

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. 

After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview. IRCODE previously announced outdoor ad scanning capabilities for the out-of-home market.

“One really cool thing about our patents is that it allows for video recognition,” said founder and CEO Matty Beckerman. “So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.”

Scanning ads.It uses a technology called Exact Match, which allows users to scan and interact with ads on their phone. Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in …