Learn how to report on conversions using Key Events in Google Analytics 4 (GA4). Walk-through the steps to find the default conversion metrics, including ‘Key Events’, ‘User Key Event Rate’, and ‘Session Key Event Rate’ in the standard reports. Plus, how to edit the standard reports to add key event metrics if they’re missing from your reports. Let’s jump in and cover how to report on conversions using Key Events in Google Analytics!
YOUR EXTRA RESOURCES:
○ Configuring key events – https://youtu.be/j747Xb-ik5A
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
JUMP TO A TOPIC:
00:00 Introduction to Key Events
00:51 Viewing Key Event metrics
03:39 Edit reports to include Key Event metrics
05:04 Next steps
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