Today, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud to help small businesses drive growth efficiently with CRM, AI, and data. Marketing Cloud Growth connects marketing automation with sales, service, and commerce, all built on Salesforce’s trusted customer platform, Einstein 1. In addition, Salesforce revealed that marketers can get started with Data Cloud at no cost*, providing them with the trusted first-party data needed to leverage AI to create more personalized customer experiences.
Why it matters: 51% of marketers use generative AI to save time on everyday tasks like creating basic content (76%), writing copy (76%), and analyzing market data (63%). But without high-quality first-party data, AI-generated content lacks the accuracy companies need to trust and use it responsibly. AI could be a massive boon to small businesses, where employees spend almost 11 hours per week drafting emails — time that could be saved by automating content creation, personalization, and optimizing the best time to send customer communications with AI.