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5 Ways to Make Push Marketing Work for You
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Salesforce, JetBlue, GM, and More [Video]

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Marketing Platforms and CRM

U.S. equities were higher at midday, with the S&P 500 and Nasdaq trading at all-time highs, as tech stocks drove the market gains. The Dow Jones Industrial Average was up as well.

Salesforce (CRM) was the best-performing stock in the Dow and S&P 500 on demand for the business software provider’s Agentforce artificial intelligence (AI)-powered platform.

Shares of JetBlue Airways (JBLU) took off when the airline said a post-election travel bump would boost its current-quarter and full-year revenue.

Okta (OKTA) shares jumped when the business security software provider posted better-than-anticipated results and current quarter guidance on a jump in subscription revenue.

Campbell’s (CPB) shares declined when CEO Mark Clouse announced he was leaving to become president of the NFL’s Washington Commanders and the company reported mostly weaker-than-expected results.

Shares of General Motors (GM) dropped when the automaker said it was taking more than $5 billion in non-cash charges and write-downs …

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