Dublin-based digital mental health and wellbeing business Spectrum.Life has appointed Andrew Macadam as vice president of customer operations.
Macadam formerly served as Microsoft’s global managing director for start-ups and will lead key operational and customer-focused initiatives at Spectrum.Life.
He will also oversee client delivery, marketing and non-clinical operations while driving the company’s business systems, tendering processes, and project management frameworks.
Additionally, he will tasked with transforming Spectrum.Life’s end-to-end product lifecycle.
Prior to Microsoft, where he held senior leadership roles and worked closely with industry leaders to drive transformative business strategies, Macadam served as head of digital at Vodafone Ireland, handling all digital sales and marketing activities.
“I’m delighted to join Spectrum.Life at such an exciting time,” said Macadam.
“The company’s innovative approach to digital health and wellbeing is quite unique and inspiring, and I’m excited to contribute to the company’s next phase of international growth.
“Together, we will strengthen its position as a global leader and trailblazer in digital health …