, /PRNewswire/ — SRW, a C.A. Fortune company known for cutting-edge marketing and communications strategies that can even make cottage cheese cool, is thrilled to welcome Todd Hudgens as senior vice president of shopper marketing and commerce. With over 20 years of experience leading innovative shopper-centric strategies, Hudgens will spearhead SRW’s efforts in bridging brand strategy with seamless execution across physical and digital omnicommerce.
His newly-created role at SRW focuses on crafting strategies that align client brands with the complex and rapidly evolving nuances of retail, including retail platforms and marketplaces as well as brick-and-mortar locations. His expertise in creating impactful marketing plans ensures businesses achieve their goals at key retailers, while enhancing the consumer experience at every touchpoint.
“Todd’s deep expertise in driving omnichannel commerce strategies perfectly bridges SRW’s marketing work with the sales-drivers of our parent company, C.A. Fortune,” said Kate Weidner, SRW president and chief creative officer of C.A. Fortune “He …