Stackless Data Releases Next Generation Marketing Technology to Optimize E-Commerce Profitability | PR Newswire [Video]

, /PRNewswire/ — Stackless Data, a leader in advanced data solutions, today announced the launch of its next generation e-commerce marketing optimization platform. Unlike traditional tools that merely aggregate marketing data from disparate ad platforms, the new Stackless Data solution provides businesses with a unified view of cross-channel sales profitability — empowering marketers to optimize every dollar based on Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Profitability Scaling Margin (PSM).

In a digital landscape where Return on Ad Spend (ROAS) has proven to be a narrow and misleading success metric, Stackless Data’s platform marks a significant shift. The solution goes beyond surface-level campaign data to help businesses identify their most valuable customers, optimize acquisition strategies, and scale marketing efforts profitably.

“Legacy marketing tools focus on short-term wins by pulling in data from various platforms, but they fail to connect the dots across customer touchpoints, products, and true profitability,” said Nachi Mehta…