The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More [Video]

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.

If you could smoosh all of their combined wisdom into your head, it would be like getting your… well… master’s in marketing. (Oh, hey. I just got the name.)

Well, you can’t. Not until brain chips are a thing.

Until then, you can do the next best thing: Check out 12 of the most insightful, provocative, or just downright useful lessons our experts had to share.

Lesson 1: People aren’t brainless consumers.

Here‘s a fun fact: At Liquid Death, they don’t use the word consumer. Ever.

Instead, they have a team called “human insights.”

Greg Fass, Liquid Death’s VP of marketing, is proud to work against the mindset that people are just “brainless consumers” whose …