Mar 14, 2022
Connecting with voters and potential donors is at the heart of a winning political race and creating a well-funded campaign. It’s vital to use the most effective means of advertising and communication, and right now, one advertising tool is dominating the political world: text message marketing.
Through simple five- or six-digit phone numbers, known as short codes, candidates promote and grow their text messaging subscriber lists. The process is fast and simple. Supporters text in basic keywords, opting in to receive updates. Links to donation platforms and policy issues are one tap away, accessible directly from messages in a subscriber’s text messaging app.
Campaign strategists use SMS messages to rally support, keep voters informed, and bring in large amounts of donations. Many Tatango clients see an ROI of $5 for every $1 invested in text message marketing. Let’s take a closer look at how texting can help you get ahead and win your next election.