Tracer Strengthens Market Position Through New Enterprise Partnerships and Appointment of Chief Commercial Officer | PR Newswire [Video]

Company Appoints Sarah Martinez to lead GTM Strategy

Keen Decision Systems to leverage Tracer’s platform for business analytics

, /PRNewswire/ — Tracer, the leading enterprise data platform for marketing analytics, announced today the appointment of Sarah Martinez as the company’s inaugural Chief Commercial Officer. The appointment of Sarah follows recent additions to Tracer’s client base, which include Code3 and a new partnership with Keen Decision Systems.

Martinez joins Tracer from Integral Ad Science, a media measurement and optimization platform, where she served as Global Chief Revenue Officer. In this role, she collaborated with top marketers and agencies to enhance trust and transparency in digital media, supporting brands like Kimberly-Clark, Ford, and Hershey’s. In her new role Martinez will leverage her 20+ years of deep commercial expertise to drive Tracer’s GTM strategy and build out partnerships.

“Sarah has a proven ability to operate at the highest levels of business, we are honored to have her join our executive team, ” said Jeffrey …