ETA Announces TSG’s Kurt Strawhecker as 2024 Hall of Fame Inductee TSG (The Strawhecker Group), a globally recognized payments analytics, intelligence, and solutions-focused firm headquartered in Omaha, is proud to announce Kurt Strawhecker’s induction into the Electronic Transactions Association’s (ETA) 2024 Hall of Fame! ETA, the global trade association for the payments technology industry, is recognizing Kurt for four decades of innovation and leadership in the payments industry. Following an exciting advertising and marketing career at Omaha National Bank, Ellis & Guy Advertising, and Godfather’s Pizza, Kurt’s payments career highlights, which started when he joined Fiserv (formerly First Data) in 1985, include pioneering marketing in credit card statements, founding TSG in 2006, and championing the “Evolved Acquirer” concept. Further, his contribution to the industry includes nearly 20 years of leading ETA Committees and serving on its Board of Directors. Kurt was earlier honored as ETA’s Member of the Year in …
