In today’s digital playground, video content isn’t just the new kid on the block—it’s the main event! Experts predict that by 2025, video will gobble up a whopping 82% of all internet traffic. With attention spans shrinking and visuals reigning supreme, adding video to your marketing lineup isn’t just a “nice-to-have”—it’s a game-changer.
And guess what? You’re not alone. A solid 85% of businesses are already rocking video, with 93% of marketers giving it a big thumbs-up for boosting engagement. Video isn’t just powerful; it’s shareable, clickable, and downright lovable! Here’s the playbook to help you score big with video content that vibes with your brand and brings in results.
The Buyer’s Journey: Your Video Adventure Map
Before you grab your camera, think about where video can make magic at each stage of your customer’s journey: awareness, consideration, and decision.