, /PRNewswire/ — Internationally recognized sales consultant and speaker Alan Berg with industry educator and marketing expert Brian Lawrence have just released “From Browsing to Booking: Website and SEO Strategies for Wedding and Event Pros”. This complete look at digital marketing to engaged couples, an ever-changing, “one and done” market, is the result of two long-running notable careers and a friendship spanning over three decades. The publication makes its debut at the Wedding MBA conference, November 12-14 in Las Vegas, NV.
Unlocking secrets to successful digital marketing
With combined decades of marketing experience, Berg and Lawrence offer key insights into reaching engaged couples, along with actionable steps to attract more qualified clients. “Our industry experiences a rebirth every year,” reminds Lawrence. “You can’t rest on the laurels of past success.”
The book weighs in on website optimization, SEO best practices, and Google Business Profiles. There are also real-world examples and case studies highlighting success strategies, along with a deep dive into making websites accessible for disabled communities. …