What is new and better about Google Analytics 4? [Video]

For digital marketers and businesses, the constant evolution of modern-day consumer behavior, privacy policies, and technological innovation demands a new kind of comprehensive, forward-thinking solution. Enter Google Analytics 4 (GA4), the revolutionary analytics tool designed to address these challenges, empowering businesses with granular insights to improve their digital marketing strategies.

As we transition from the era of Universal Analytics (UA) to the new GA4, there are many changes to adapt to – but on the other side, there are also plenty of benefits. We’re going to explore the impressive capabilities of Google Analytics 4, giving you an easy-to-use guide that explains exactly what you can expect from its features and advantages. By the time you’re done reading, you’ll be ready to confidently make the switch.

Universal Analytics vs. Google Analytics 4: A Quick Comparison

First, let’s do a quick review on Universal Analytics (UA), the standard Google Analytics version we’ve become so accustomed to. UA has been a reliable …