Ready to learn about GA4? Are you sure? There’s quite a lot to get through.
So, are you sitting comfortably? Let’s get into it.
UA compared to GA4
Here are GA4’s chunky chips (read on for the battered cod);
- Bounce rate is gone (hallelujah!) and now we have engagement rate – remember, GA4 is all about user interaction and less about clocking visits.
- Goals are gone, GA4 comes with predefined ‘events’ out of the box and you can modify or create your own custom events as you see fit.
- Integration with Google’s wider marketing tools is far superior in GA4 vs. UA, allowing for data like audiences and conversions to be shared seamlessly between analytics and ads.
- Views – a la UA – are gone, and data streams are in, allowing for measurement of user engagement between web, apps, channels and devices.
- This is a big shift toward customer-centric data, allowing businesses with multiple customer touchpoints to measure the whole funnel in one place.
- The blended …
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