Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we’ve focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from within our existing customer pool. Today, Karen discusses why Chief Customer Officers sit next to CMOs. Show Notes (https://martechpod.com/episode/why-chief-customer-officers-sit-next-to-cmos-karen-budell-totango)
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• Karen Budell: Website (https://www.totango.com/) // LinkedIn (https://www.linkedin.com/in/karenbudell/)
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