Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media. Show Notes (https://martechpod.com/episode/why-permissioned-consumer-data-gt-retail-media-brian-mandelbaum-attain)
Connect With:
• Brian Mandelbaum: Website (https://attaindata.io/) // LinkedIn (https://www.linkedin.com/in/brianmandelbaum/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/) // LinkedIn (https://www.linkedin.com/company/i-hear-everything) // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/) // LinkedIn (https://www.linkedin.com/in/benjshap/) // Twitter (https://twitter.com/benjshap)