😭 March Google Update Just Killed Linkbuilding?

The March 2023 Google update has significantly impacted the link building landscape. Many sites that were previously popular link sources have been wiped out due to using shady tactics.

Why link builders can no longer rely solely on domain metrics like DA/DR
The importance of holistic quality assessment including traffic trends, referring domains, outbound link profiles, and more
Examples of sites that looked great on paper but have now been penalized
My agency’s robust link screening process that has proven successful
The challenges of scaling this in-depth vetting and how we handle it
I also cover the latest tricks still being used like expired domains and AI content, and why snapshots are not enough – you must examine long-term trends.

0:00 – Introduction: How the March 2023 Google update changed link building
1:00 – The problem with relying just on DA/DR metrics
1:33 – Why my agency set a high 1000 monthly traffic minimum threshold
2:00 – Looking beyond DR/DA and traffic to holistically assess site quality
2:35 – You still need to build links at scale, but must be smart about it
3:49 – Example: WebNews21 – looks okay at first, but deeper checks reveal issues
5:10 – Building PBN-style sites to sell links is easier than ever, but risky
6:02 – Monitoring suspicious sites that pop up frequently in link seller lists
7:16 – Stop looking at snapshots, start examining long-term trends
7:33 – Why you must be careful and selective when link building
8:01 – Scaling in-depth link vetting is challenging and expensive, but necessary
9:41 – Survivorship bias when copying competitors’ backlink profiles
10:44 – High-quality sites that pass our checks charge a premium
11:04 – Importance of building relationships and negotiating link buys at scale
11:35 – Quality content/technical foundation must support link building efforts
12:34 – Wrap-up: Do it yourself with my tips or leverage our done-for-you service
13:06 – How to work with us: minimum budgets, timeline, free audit/consultation

Tags Marketing, Marketing Strategy