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1 Report In Google Ads You’re NOT USING but SHOULD Be – Call Details Report [Video]

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Marketing Analytics and Reporting

1 Report In Google Ads You’re NOT USING but SHOULD Be – Call Details Report

Phone calls are one of the major conversion actions generated in Google Ads and something I count in most of my Google Ads client accounts. You can simply count calls as conversions but the Call Details report gives you a lot more data – and a lot of people probably don’t even know it exists since it’s slightly hidden.

In the report, you can see phone numbers, duration of calls, what campaigns and keywords generated them and MORE.

I go over some of the finer points of the Call Details report in this video.

CallRail Review:
https://www.youtube.com/watch?v=7ZEgDWcvIT0

▬ Contents of this video 🕘 ▬▬▬▬▬▬▬▬▬▬
0:28 Google Ads Call Details Report
1:05 “Phone Calls” Metric In Google Ads vs Conversions
3:57 Call Source & Call Type in Call Details report

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