114: Mauro Figueiredo: Interview tips for martech and the risks of using AI as a learning substitute [Video]

What’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and Martech leader.

Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech talent through self-awareness and curiosity, and how these traits play a crucial role in navigating the integration of martech with analytics and AI. We also focused on leveraging AI in marketing and the dangerous messaging of Co-Pilot’s Superbowl ad. By fostering a culture of continuous learning and cross-functional collaboration, marketers can unlock new opportunities in AI and ensure their strategies align with business goals for impactful outcomes.

In our chat on Humans of Martech with Mauro we covered:
How to spot curiosity in marketing interviews
How to build effective martech teams
Why you should separate martech and analytics
How to adopt AI without substituting learning
How to overcome feeling overwhelmed by AI

And a bunch of other topics!

Full episode: https://humansofmartech.com/2024/04/09/114-mauro-figueiredo-interview-tips-for-finding-martech-talent-and-the-risks-of-adopting-ai-as-a-learning-substitute/

Chapters:
00:00 Intro
00:12 About Mauro
01:53 A Blueprint for Building Effective Martech Teams
4:57 Interview Tips for Identifying Future Martech Stars
8:23 Valuing Curiosity in Martech Recruitment
13:17 Navigating the Convergence of Martech and Analytics Roles
17:56 Evolving Marketing Teams through AI
22:44 The Risks of Treating AI as a Learning Substitute
28:30 Purpose-Driven Adoption of AI in Marketing
34:11 How to Overcome Feeling Overwhelmed by AI
41:29 AI’s Technicality Versus Its User-Friendly Use Cases
48:08 A Bottom-Up Strategy for AI Adoption
51:57 Navigating Life with a Gamer’s Mindset and Dystopian Sci-Fi